Google -- The Coolest Thing Around (in the Press)
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Well it seems everyone has jumped on the Google bandwagon with the IPO announcement. The press coverage has been mind-boggling.
In the past month there have been two excellent comments speculating on the potential future direction of Google:
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Gmail's Architecture and Economics [Topix.net]
GooOS, the Google Operating System [Kottke.org]
As Google puts it: "Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense delivers text-based Google AdWords ads that are relevant to what your readers see on your pages � and Google pays you."