Google -- The Coolest Thing Around (in the Press)


Google Ice Sculpture.
Google Ice Sculpture. Copyright Rhett A. Butler 2003.

Well it seems everyone has jumped on the Google bandwagon with the IPO announcement. The press coverage has been mind-boggling.

In the past month there have been two excellent comments speculating on the potential future direction of Google: An example of Google's fine Adsense technology:

As Google puts it: "Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense delivers text-based Google AdWords ads that are relevant to what your readers see on your pages and Google pays you."

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