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About mongabay.com
With more than 600,000 unique visitors per month, Mongabay.com is one of the world's most popular environmental science and conservation news sites. The news and rainforests sections of the site are widely cited for information on tropical forests, conservation, and wildlife.

Mongabay.com aims to raise interest in wildlife and wildlands while promoting awareness of environmental issues. Originally the site was based around a text on tropical rainforests, but today the site has expanded to other topics (like Madagascar [WildMadagasacar.org]) and is available in versions for kids and in about two dozen non-English languages.

Mongabay.com has been featured in the San Francisco Chronicle, Time Magazine, The Wall Street Journal, and other national and international publications.


Who is mongabay.com?
Rhett Butler in Kenya
More about Rhett
Mongabay.com was founded in 1999 by Rhett A. Butler. Rhett writes most of the content and takes most of the photos that appear on the site (unless noted otherwise — usually at the top or bottom of a page — it can be assumed that all content on mongabay.com has been written and/or produced by Rhett). Rhett can be contacted via email here.

Since 2005, other people have become actively involved with mongabay.com, including Jeremy Hance (feature writer), Tina Butler (feature writer), and Christa Maas (executive editor of Mongabay-Brasil, translator, and children's writer). Other authors and translators have contributed as well and their contributions are acknowledged on their work. Mongabay.com welcomes article submissions.


mongabay.com funding
Mongabay.com and WildMadagascar.org are funded through advertising. There are no financial backers -- institutional or individual -- other than Rhett.

Mongabay.com welcomes feedback, species identification, and translation assistance in almost any language. User submission of content is also considered.


Site Credibility
While Rhett is not a tropical biologist, he has been researching tropical rainforests since 1995. More importantly, the information sources (peer-reviewed journals, respected researchers, etc) used by mongabay.com are credible. Further, the site has been praised by a number of well-respected conservation biologists -- including Dr. Russell Mittermeier of Conservation International, Dr. Peter Raven of the Missouri Botanical Gardens, William F. Laurance of the Smithsonian Tropical Research Institute, Mark Plotkin of the Amazon Conservation Team, and Dr. David L. Pearson of Arizona State University, among many others.


More information:
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Press mentions
Since September 2005, mongabay.com has been mentioned on occasion in the media.
Over the years Rhett has provided assistance and advice for a number of nonprofit and for-profit organizations — including Google, Discovery, the Wildlife Conservation Society, Conservation International, the BBC, and National Geographic, among others — but mongabay.com itself is not affiliated with any other group. Rhett has also provided comment on a number of subjects for TV, radio, print, and web media. Mongabay.com has been used as a source by the BBC, CNN, CBS, the Discovery Channel, National Geographic, the Sydney Morning Herald, the Wall Street Journal, Fortune Magazine, NBC, UPI, Yahoo, Bloomberg, Business Week, and many other outlets.

Rhett has provided advice to BBC, Discovery, and National Geographic, among others.


Contacting mongabay.com
Mongabay.com can be contacted
via email. Mongabay.com does not publish a phone number or address since it does not have a physical location.


mongabay.com site overview
  • launched: 1999
  • base: San Francisco Bay Area
  • funding: self-funded
Visitors to mongabay.com
According to Google Analytics, mongabay.com averaged more than 1 million unique visitors per month between Jan 1, 2008 and August 31, 2008.

Other estimates:
Note: More than half of mongabay traffic comes from outside the United States




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